Our team had a fantastic conference at IBC 2022. From the many conversations we had about synchronized real-time video at scale, our takeaway is that high quality, real-time video streaming is becoming table stakes for anyone driving engagement and interactivity.
Our CPO, Bill Wishon, was busy on the Innovation Stage at IBC. His presentation provided insights through customer success stories by exploring how interactive experiences powered by real-time video can increase engagement and drive higher revenues. Real-time and synchronization are a requirement for interactive online experiences and Phenix has the platform that enables this at scale with proven experience working on projects with major brands.
Report on
The Business Value of Real-Time Streaming
As more and more sports move away from linear television to streaming we're seeing interest in real-time video streaming increase. Streaming Media and the Help Me Stream Research Foundation recently released a report assessing the business value of real-time streaming. This study expanded on a recent Streaming Media article titled The State of Real-Time Streaming. Our main takeaways are:
Organizations are more attuned than ever to offering live streams
Organizations with large audiences and above average revenues place higher value on real-time video streaming
The most vocal group of broadcast delays were among sports fans
There are several innovative ways companies use real-time streaming to engage their users beyond live sports
Our CMO, Jed Corenthal, sat down with the Business of Betting host, Jason Trost, to chat about how real-time video streaming is impacting sportsbooks. The two discussed Phenix’s “secret sauce,” the various complexities of content rights, and the importance of minimizing video latency to keep betting data and video streams in sync for bettors. Listen to the full podcast here.
COO Boardroom Media
We are so proud and want to congratulate our COO, Kyle Bank, who was voted as one of the Top 15 COOs in the Content Delivery space. Leaders were chosen based on exceptional company performance in one of the following: Innovation | Growth | Management | Societal Impact.
Kyle - we appreciate your leadership and believe you embrace all of those qualities! Check out the full list here.
Innovation & Tech Today
Earlier this month, our Chief Product Officer, Bill Wishon, sat down with Corey Noles at Innovation & Tech Today Following on the heels of the great conversations we had at #IBC2022, we thought we’d share a more technical view on the challenges of real-time streaming, what’s to come and how Phenix took the delay out of real-time video streaming. Listen to the full conversation here.
Tracxn
We’re also humbled to announce Phenix was listed on Tracxn's 2022 #EmergingStartups list for being a Top OTT Video Streaming Startup! Each day, we help customers stream real-time video to hundreds of thousands of viewers with less than 1/2 second delay with streams in sync across all devices. We’re extremely proud to support our customers in building next-generation interactive experiences and transform how they acquire, engage and retain viewers. Check out the full list here.
Cheers to Phenix! Chicago All Hands
Earlier this month we had our annual All Hands at our headquarters in Chicago. We had a wonderful week of seeing everyone in person, team building, knowledge sharing, and planning our next big steps in achieving our goal of connecting the world through unparalleled interactive connections! We are looking forward to the many years ahead.
Meet Phenix Director of Product Marketing
Amber Shafer
Amber Shafer joined Phenix as Director of Product Marketing this March with a focus on content strategy and strengthening its digital presence. Deeply impressed with its technical approach, Amber has been helping Phenix tell its story and amplify its brand.
Holding an MBA, an MS in Marketing and BA in English & Rhetoric, her career has focused on helping technology companies simplify their messaging, reduce churn, and drive profitable revenue growth across a variety of industries. She started her career at a digital advertising agency in the late 90s, helped Hain Celestial bring their brands online, and has held product strategy and marketing roles across FinTech, civil/environmental engineering, cyber security and now real-time video streaming. Always eager to learn the dynamics of new markets, Amber has immersed herself in sports betting and the sports media ecosystem.
Outside of work, she and her husband spend their time on an architectural restoration project in Michigan and enjoy a variety of outdoor adventure sports across Michigan and Colorado.
